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hrm... late to the thread, but I'm not sure if the web or TV analogies work.
How many of you have web ad-blocking software that comes with your computer/ISP/browser?
Publishers, in this digital age, are concerned with keeping control of their content. How has the TV/Cable/Sat industry and freaked out advertisers reacted to Tivo and, in my case, home built HTPC (Home Theater PC) users "timeshifting"? They're trying to make it so people can't record their content, through the use of broadcast flags, and as a side benefit force people to watch their Ads. Take the Nielsen ratings for example. They're no where near as accurate as they once were; with people using their DVRs to watch shows at their convenience. Hrmm.. at least Nielsen is purely volunteer. A ping-back ad system sounds like a huge invasion of personal privacy to me. Well.. Sony has been known for their rootkits.
TV, web, books, and magazines are all very standard vehicles for putting ads into. As for ebooks, I can see ads maybe helping to lower the cost of ebooks and readers, but I think we'll be with DRM and ebabel for some time.
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