See, the difference between tracking downloads and having a ping-back system is that with the downloads, the publishers are still tempted to lock the books into DRM format, and limit access to "authorized" downloaders (Wowio is only available to US residents), whereas with a ping-back system, the publisher would be happy to let anyone forward content to anyone -- use peer-to-peer, newsgroups, IRC, post it on your website, email it to all your friends-- whatever, because the more widely the file is distributed, the more likely it would be to be viewed and hence generate advertising revenue.
I think the dotReader folks could implement this fairly easily, and it would fund their development/porting efforts so they could make their reader available on many more platforms, more quickly.
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