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Originally Posted by nekokami
The trick would be to find a way to estimate "eyeballs" or the viewership audience, which is generally key to determining advertising rates and author/publisher compensation.
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Simply keeping track of downloads would accomplish that.
Quote:
Originally Posted by nekokami
...it would have the advantage of actually encouraging publishers to be sure their formats were open and easily transported, because they would want every work to be as widely distributed and viewed as possible.
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Give the girl a cheroot!
Quote:
Originally Posted by nekokami
I don't like television ads, to the point that yes, I actually have completely given up on commercial television, for over 10 years. But I tolerate print ads in magazines, etc., and in some magazines, I actually take time to read them, because they're relevant to the reason I'm reading the magazine, e.g. jewelry supply ads in my jewelry design magazines, or tech tool ads in MAKE.
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This is, of course, the key to successful advertising:
Targeting. No one wants ads to things they
don't want... but everyone will tolerate ads for things they
do want. So, no, I don't want to find an ad for a Jaguar in an Indiana Jones novel... but I might like an ad for a Jeep. As well as an ad for the next movie, or a cool fedora hat.
Advertisers know this, and generally get pretty good at targeting ads to the audience, so that you don't go away mad, you go out and buy something.