It's not really sparkly, but not entirely matte, either... when the light hits it, it's got a nice glimmer to it... but not a glare, so it's not distracting. Hm... kind of like those cars that when you first see them they look black, but then when the sun hits it, it kind of gets a real nice blue or green to it... not that this looks black, but it's got that cool metallic edge to it. But it's not metallic, it's got the soft feel... *lol* I'm not doing a very good job describing it, at all! Sorry! It's almost a pearlescent purple, if that makes sense, which it probably doesn't... Well, it's a real nice color!