I'm more likely to snag it if it's free, though I've gotten much more strict about what I'll download because I've read way too much self-published crap that a publisher would have saved me from reading. (Note that not all self-published items are crap. But an overwhelming percentage are.)
I'm more likely to READ the thing if it's something I sought out and purchased rather than just an "OMG THIS IS FREE READ AND LEAVE A REVIEW".
There is, of course, some middle ground here. Several publishers offer freebies on the first books in a series, and I'm more likely to both download AND read these. Just got around to reading a freebie (Assassin's Apprentice) that was first offered about a year ago; loved it so much that I'm already working on the sequel.
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