"Humuhumunukunukuapua'a" or Hawaiian Trigger Fish to you. Okay, it may not be the nicest word I know but it is arguably the longest.
I suppose you could make a case for the word 'Okay'. It is the most recognized word in the world. You hear it in every country and, ironically, it's an artificial word made up by young upper middle class males in Boston, at least according to Bill Bryson in The Mother Tongue
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