|
You can't judge a book by the cover, as the old cliche goes, Lee: But I'm pretty sure readers do browse by the cover (otherwise, why is cover-out display space at B&M stores considered prime?) It's the book's shop window and lures folks to the big sales pitch, which is back cover (or teaser text where ebooks are concerned). My own wee house signed up a new cover artist a few months ago and there's a marked improvement in new title sales. We're now back-tracking to re-cover some older titles (starting with books in series). It'll be interesting to see -- as you have -- if sales of existing titles increase with new art and design up front. Good luck. Neil
|