I was suprised to see that the jetBook-Lite now also comes in burgundy and white. I thought that there were no plans to offer the JBL in a color other than black. It doesn't look like the retail sites have the new colors yet. However, you can buy the burgundy or white JBL from Ectaco directly if you want.
http://www.ectaco.com/ectaco-jetbook-lite/