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Originally Posted by leebase
The iPhone entered a mature market and has taken a 25% share in 3 years. The iPad is breaking ground in a new niche and effectively has a 100% share. Well, minus the 90 JooJoos that sold  |
The smartphone market still isn't mature either, just a bit more established than the slate one.
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I think magazine publishers would do quite well to target the iPad. Sometime this summer or later in the year, the serious competitors will enter the market. The windows slates will be a non-starter, but the android ones will occupy the "what to target after we've created our iPad app" niche
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At this stage, targeting the ipad has to be the sensible move for magazine publishers whether its via zinio or an app per issue because its the ideal time to learn what works and what doesn't as far as the digital editions, their pricing etc. and as the options expand they can do the same sort of thing that publishers did to the kindle and start dictating terms a bit more when the ipad is less of an issue for them.
As far as dismissing windows slates, that seems a little shortsighted, the things that have held back the form factor in the past have been things like the OS, device power and battery life with most of those being a lot obetter with current hardware and windows 7. You also have to look at the netbook market, that's a huge and growing market and it would only take a relatively small shift from that market for windows slates to do very well. They would have a plus for publishers that went for options like zinio that it would only require slight updates from the basic windows client to add things like better touchscreen support and they were done. Android tablets will probably get more attention, but they will probably need more work than a windows ones.