Thread: Rumor (but strong): Nook to be sold at Best Buy
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Old 04-16-2010, 11:33 PM   #13
SensualPoet
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Quote:
Originally Posted by Kris777 View Post
B&N has many stores. I'm a bit surprised that they decided to sell Nook in BestBuy stores and share their profit with others...
There may not be any "profits" to share ... B&N needs to ensure its device drives traffic to its content ... it isn't in the CE business ... but Best Buy is. B&N is likely "losing money" or "subsidizing" the sale of every single Nook sold at Best Buy. BB charges for premium shelf space, advertising space in its flyers, commissions for its reps, and face time in training. Every Nook sold in B&N is probably recorded as a "cost" to B&N ... hoping for longer term loyalty. The real question is: is this enough vs. Sony, Kindle and Apple?

The Nook hasn't yet created a "unique value proposition" in the market ... something that clearly answers: "Why are you here?". There is probably a 6 to 18 month window to do that ... but so far B&N marketing is not staking out any unique turf. If it needs any incentive: Palm Pre.
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