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I base both my purchases and reading habits on content, not price. That said, if I get a good deal on something that looks interesting (or even get it free) I am more likely to go ahead and take a chance on it.
As an author, I feel an obligation to deliver quality content. As a relatively unknown author (at least so far) it is to my advantage to give a few things away free. This demonstrates to those willing to take a chance that I am indeed attempting to offer the same level of quality I would want to read.
- M.
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