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There is another statistic we need: Library pbook vs. ebook borrowing rates. It would not shock me to discover a 10 fold increase in the latter in the next two years, due to Sony, Kindle, Apple, Nook, and good old-fashioned PC usage. This is the cheapest way to discover modern fiction, without even stepping into a library or book store.
What's the magic ereader price point for mass market penetration? Maybe $99.
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