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ebooks would not do what digital media did to the music industry for many years. What people are seeing now are the hard core book readers getting them, It wont go "mainstream" until the good readers have a better price point, and their is some incentive(sp) to read via ebooks. Right now, with the price points of books jumping all around and the fact that you spend 250+ on a decent reader, only the really big "bookie" people get them. If a company can make an ereader that has the sex appeal of the nook, and market it for 125-199 dollars, i bet you will see a big insurgance of ereaders.
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