Quote:
Originally Posted by Kris777
netration to only about 14% share of cell phone users (not so impressive). If iPad has similar success, then in 2013 magazine publishers distributing iPad app versions of their content would still be unable to reach more than 85% of their potential market using that channel. Being iPad- or iPhone-dedicated as a distribution channel is like selling your magazine on the newsstand, but only in Safeway: big, but not big enough.
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It's not like magazines (or anything else) have to be made only for the iPad.
They can put them in Zinio, make their own app etc. and sell them to people who own various types of tablets, read them on their pcs/laptops etc.
The iPad App doesn't have to be their only app/method of distribution. Just like Amazon has Kindle apps for the iPhone/iPod Touch, iPad, Blackberry, PC, Mac etc.