Quote:
Originally Posted by Steve Jordan
grouped in the front or back is best.
|
If I knew that the first twenty pages of a book were ads, I'd just hold the page-forward button down until I got to actual book. Ads only work if it's not trivial to skip over them. We read magazines with ads. We use software with ads. We view websites with ads. Books aren't holy and special. If they had ads between chapters or every few thousand words, we'd ignore them like most other ads, and advertisers could pretend they were as effective as all the other ads we ignore other places.