Quote:
Originally Posted by JSWolf
All that will happen is people will buy books in a format they know they can strip out the adverts and do so. Then the adverts will no longer be an issue overall.
That or people won't buy the books.
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Remember, we're hoping e-books will become a mainstream item. Mainstream people aren't going to strip the ads out of an e-book, anymore than they'll rip out the ads in a magazine before they read it.
You want an ad method that will be acceptable... in other words, ignorable if desired. Grouping the ads at the front or back will do that. Putting an ad banner at the bottom of an occasional chapter will do that. Product placement will also do that.
I wouldn't assume that ads placed in e-books will necessarily all be incredibly grating, and I also think that people will get used to them in whatever form they take. How much do you complain these days about watching a show, and seeing an animated ad for the next show, or next week's movie, running along the bottom of the screen?
People learn to tolerate a lot, when they want to see a show... they will tolerate a lot when they want to read a book, too. Look at how much we tolerate right now, with different formats, different readers, DRM, DRM-stripping, reformatting, converting... all because we want to read e-books. Tolerating an ad or three to get a free e-book is a no-brainer.
Edit: Since I started releasing my novels in LRF, I haven't heard any complaints about the ads in the back of them (for other of my books). They are ignored by those who don't care, and checked out by others who might want to read my books... their choice. That's how to do it.