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Ads may be coming for many kinds of books. Textbooks have had a lot of ad talk aroudn them, for example. And I don't really mind the ads in magazines, even as extreme as they are, on every other page. (But those subscription insert cards are another matter - very annoying, but they still use them because they are so successful.)
In a paperback book, we already see related book ads in the front and back. I could probably get used to ignoring an ad every 20 pages or so, if the text wasn't wrapped around it, or maybe even better if it was two facing page that could be turned past, so I don't have to see it while I'm reading. The point of a novel for me is to escape and enjoy. I don't want to read a page about a murder and have to see a funeral home ad on the opposing page. Fortunately ebooks might ease that situation, but eventually someone will create technology that keeps the ad on your screen.
So, what I'm saying, is that it could be good in principle. However in practice, I think it will get pushed too far, and it will be bad for readers because it will be pushed in our faces to the point where it's annoying because a bit of annoyance gets tolerated, and generates more revenue.
On the one hand, that does offer a niche opportunity for a kind and gentler publisher to go easy on the ads and make the reading experience pleasant.
But on the other hand, the big selling artists will end up with really intrusive ads because they know that they can get away with it -- people want so much to read that particular book that they well put up with all kinds of interference.
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