If someone wants a reader for serious reading, which is what I want, then a toy like the iPad, flashy and tempting as it might be, is not for them. I'm willing to pay a higher price for a really good dedicated reader in order to spend hours per day reading in comfort. My suspicion is that most people who buy an iPad might spend a few hours per week reading whereas folks like me spend several hours per day reading. Therefore a good dedicated reader is a must to me. Anything the iPad can do, my Windows 7 netbook tablet can do better, but neither can give me the hours per day of quality reading experience I get and demand from a dedicated reader, nor the portability, nor the battery life. Bottomline is I bought my Sony Daily Edition for reading three or more books a week. It was specifically designed for that purpose--reading. If I was more into surfing the internet, playing games, social networking, reading comic books, watching videos, etc., then I would have bought an iPad or just used my T91MT.