Quote:
Originally Posted by Steve Jordan
The interesting thing about how well TV ads worked, was that the shows never had a direct link to the products they sold...
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Well, in the very early days, shows had single sponsors, so TV shows could have the name of a cigarette company or oil company in the actual title, and the stars of the show would do commercials in the course of an episode. Today you get product placement, sometimes far from subtle. Every episode of Kyle XY has ads for Sour Patch Kids, and one or more of the show's characters will mention the candy by name in every episode.