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It's cute and fun, though the commercial was a little too caffeinated for me.
I realized the possibilities of active content in ebooks recently when I was trying to make an origami flower by reading a dead tree book. I just wasn't understanding this particular fold from the drawings. I admit I am a little slow and clumsy.
So I hopped on the internet and did a search for a video showing me the same origami flower. Ah ha. The drawings make sense now. I can do the other things in the book now too.
Imagine now the Kindle 5, or whatever, that has both the origami drawings (for those who get them) and the video (for those who don't).
Imagine "how-to" books that demonstrate fixing the leaking pipe. The biology text book with animated meiosis.. er mitosis. Foreign language books that actually pronounce the words for you. A biography of Beethoven with samples of his music innovations. Watch the orbits in your astronomy book, etc. I think educational books have the most to gain from active content. Not really the novels.
Apple isn't there. Remember, Jobs said that people don't read anymore. The i-pad is promoted as a big i-touch because that's what it is. I get it. I played the bouncing cow games on my friend's latest i-incarnation. Now we can have bigger, probably brighter cows.
But I know the innovators are out there who really believe in the power of books. Someone's got the vision. And these toys just keep getting better.
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