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That's exactly why they do it. Sometimes they overdo it. For instance, I had to abandon a purchase a while back because the checkout form was coded to break off my apartment number and put it on a separate line, while my CC company wouldn't approve the transaction unless it was on the same line, the way it is in their records.
I don't have a problem with a company that I'm doing business with, and that therefore needs to process my CC, wanting my address; they can't look at my ID and compare it to my face, so they need something to give them some confirmation it's really me. What ticks me off is the places that want every piece of personal information they can think of to fill out the form to tell them they've got a broken link on their website.
I'm not sure the world is getting meaner -- in the middle ages, travellers were waylaid and killed for their clothes! -- but there's always an arms race between the good guys and the bad guys. Always has been.
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