You say it's not ethical, but don't tell us why you think so. That makes a discussion kind of difficult.
But with regard to it being good publicity for the book, how? Remember, we're talking about a situation where the person already owns the book on dead trees. If they're going to tell all their friends to read it (which probably sells more books than the fanciest marketing campaign), wouldn't they have already told them to read the paper version? Who says "I wasn't going to tell you how great this thing called 'Harry Potter' is when I first bought it, but now that I have it as a badly-scanned electronic copy, I can't wait to talk about it"?
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