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75% of the p books are the physical part? I would not be surprised. Besides the material like paper and ink and glue, costs are also in transporting the books to storage sites, book sellers etc.
I agree that an ebook should be 25% of the pbook price and add then the editing, formatting, optimizing and license costs for using DRM and the website operation etc.
Maybe 75% is too high, but an ebook should at at LEAST 30% off paperback price.
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