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advocate2 · 04-12-2010, 10:01 PM

There are posts in the Deals and the Sony Reader forums already, but Target is running a sale this week on gift cards for the Sony Reader Store. For $15 you get a $25 gift card. That's a 40% discount on all titles. Yeah Sony for fast thinking!!!!

Technically, Sony haven't reduced the Agency List prices, but the consumer gets the benefit anyway. I can't help but wonder if Amazon, Barnes and Noble and other sellers will follow suit with this kind of promotion. If they do, what steps do the Publishers then take?

04-12-2010, 10:01 PM	#1
advocate2 My Kingdom for Karma Posts: 430 Karma: 7125 Join Date: Jul 2009 Location: Las Vegas Device: Sony 350, 650, 950, Nook Color	Sony Circumvents Agency Pricing Model There are posts in the Deals and the Sony Reader forums already, but Target is running a sale this week on gift cards for the Sony Reader Store. For $15 you get a $25 gift card. That's a 40% discount on all titles. Yeah Sony for fast thinking!!!! Technically, Sony haven't reduced the Agency List prices, but the consumer gets the benefit anyway. I can't help but wonder if Amazon, Barnes and Noble and other sellers will follow suit with this kind of promotion. If they do, what steps do the Publishers then take?