Quote:
Originally Posted by KarenH
Wow, thanks for the info!
I wonder if this is the beginning of a trend - a way for ebook stores to get around the agency pricing?  Sell the gift cards at a discount, then the customer can use them to purchase the books that can't otherwise be discounted. |
My guess is that stores like Target can buy them in bulk, and since there's always a percentage of people who either lose their gift card or fail to use the balance, they can sell them at a discount and still make money. I'm sure there's a ton of research out there. Or this could be some kind of loss leader or deal to encourage you to buy the reader from Target. In any case, good deal for those of us who are careful not to lose the card!