Up until the book makes it to electronic or paper, the costs are EXACTLY the same. Now the costs do become lower once the books diverge and one copy becomes paper and the other electronic. Yes, the website costs less to run, but you do have to employ someone to convert the book into the different electronic book formats. And the website has to pay staff. Now, I know these costs for the website and staff are cheaper then the the cost of renting the building and the staff at the book store. But costs are costs. And I agree that the cost of the ebook should be cheaper then the paper edition. I just emailed Sony because Robin Cook's Critical is priced more expensive then I can purchase it in Borders, Amazon, or Barnes & Nobel.
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