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Yeah, there are ads currently. They're not iAds, just ads the developer put in their app.
For instance, I've gotten full page Chase Saphire credit card ads in the NY Times app that you have to touch "skip" to get to the story.
Not an iAd as those aren't out to OS 4.0, and that's not coming to the iPad until this fall! So ads are nothing new, iAds will no doubt make ads more common in apps though.
As I said elsewhere, I can live with iAds if it leads to more free and very cheap apps. I can't if we end up with adds in $5-10 apps.
For some app that I wouldn't use all that often I'd rather get it free or for a buck or two with ads than pay $5 for it with no ads personally.
But that's a very big assumption, and it will really suck if that app is $5 AND had ads.
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