Quote:
Originally Posted by MovieBird
Would that not be influencing my purchasing decisions, i.e. affecting me?
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Yes, my point is that it might be influencing you even if you think it isn't. It's not a direct influence, if you finally buy it, it will not be
because you saw the ad, but seing the ad once and again probably makes you think it's a known, respectable brand. If you are price-conscious you may discard the known, expensive brands, but among the cheap brands, you might be more likely to select the known, cheap brand, rather than the unknown, slightly cheaper one.
It could be different for you specifically, but I guess the above is how it works for most people. I also think I'm rather immune to advertisement (I always mute the commercials on TV and read instead of watching them, for instance), but I know having heard of a product/brand can influence my choices.