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The Kindle and the ECO Reader are the two easily available options for Australians.
I have had a Sony 505 for nearly 2 years and love it but Sonys are still not generally available in Australia. Having said that ebookbop.com.au sells many brands including Sony but they are pretty pricey.
The International Kindle is the best value at US$259 but you do have to buy it from Amazon US and get it shipped here and you have to accept that you only buy mainstream ebooks from the Amazon store and it is the only ebook reader I know of that doesn't read the EPUB standard that all other brands do. Amazon have done that deliberately I think.
The ECO Reader is a little expensive at AU$449 compared to the Kindle but it is a local ereader and you can buy EPUB ebooks from ebookstores in UK, Australia and the US.
Another advantage of the Kindle is wireless delivery of ebooks to the reader versus download and load via USB for most other brands( though that is changing )
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