Well, just saying. It's still new, but it got definite potential. I don't know if they will have any store coming out or apps or what nots yet, since it looks like it still in the works. But with what we can see it's very attractive and as I said potential. Especially for magazine, comic books bec it's colored but good for the eyes to read.
Look at other brands of ebook out in the market, they started out without any stores. They could just sell their reader to the people. There are lots of ebook stores to buy ebooks at. They can start up small and it builds up, look at Astak, now they have an ebook store launching.
Don't diss the product yet bec it doesnt have Apple name on it or any known name like B&N, Amazon or Sony. You never know they might surprise you in a good way when they launch their product.