Quote:
Originally Posted by WT Sharpe
I can relate. I recently went to Best Buy to check out Sony's Daily Edition, and guess what????
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When I was researching before I bought mine I went to three stores to look at different readers, none of the readers worked at any of them. At two of the BB stores I went to the display models were right at the front of store, just begging to be touched, poked, and played with by everyone that walked by. At one they called their "reader expert" over to help me. She turned it off, turned it on, pushed a few buttons. Declared it dead, removed it from the display and told me they'd order another display model and I should call in a week or two.
For expensive devices like that I think it would be totally appropriate to keep a display model locked up and to only let people that ask for it to hold it.
Back to the topic at hand, I think that this is something Amazon almost has to do to stay competitive. Almost all the other devices you can go get your hands on them prior to ordering. Also, there is the immediate gratification factor at Target, you see it, you play with it, you like it , you can go home with it right away.