I've had 2 doctors and 3 nurses (on different occasions) and my hairdresser ask me about my Sony Reader. One of the nurses asked me "is that a Kindle?" and I felt my blood pressure rise immediately. I don't know why I reacted like that, except that I have a strong aversion to using trademark names to refer to all products in a general category, such as Kleenex and Xerox, and now Kindle. It just irks me.
I've never been asked about my reader under any other circumstances like in a waiting room, or at a park, and I've never seen anyone else in the wild with an ebook reader.
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