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1. Need for rich media and interactivity support. EPUB 2.0.1 has an extension mechanism, with provision for fallbacks, but does not intrinsically standardize support for rich media (such as video) and interactivity (programmatic content, such as would be needed to implement a quiz or crossword puzzle). These capabilities are necessary for interactive digital textbooks and digital magazines, and more generally to enable eBooks to evolve into a new medium, rather than simply be digital equivalents of paper books.
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