Quote:
Originally Posted by Shaggy
I'm not convinced that they really want to maximize sales. The impression I have from many Publishers is that they would prefer that eBooks didn't exist.
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For sure. All digital media is a threat to publishers, studios etc. as piracy is much easier with digital content than physical product (less steps involved).
But as the market grows, they'll have no choice but to embrace it as larger chunks of book sales are going to e-books. They can't turn the back on chances to make money and maximize profits when the market becomes to large to ignore.