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I never bought hardcovers period. I always waited for the mass market paperback, and those tend to just cost cover price in bookstores and online stores like Amazon.
So with e-books it's the same. If it costs the hardcover MSRP (or even the discounted hardcover price on Amazon) I'll not buy the ebook then and wait for it to be cheap when the paperback is out and at the same price.
Just a matter of having some self control/patience and not having to buy books right when they come out. Before if you wanted to do that you had to pay a higher price for a hardcover, I see no reason it shouldn't be the same for e-books. Cost more when it first comes out, price drop with the paper back is out.
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