Got the credit, now I need the Reader....
Signed up for the credit card deal and ordered my Reader as soon as I could (around the 20th of July).
As the July 31 deadline for the $50 ebook credit approached (and the $99.50 "classics" credit), I got annoyed and upset. An email to Sony's support folks (at the Connect store) resulted in a request for my email order confirmation, which in turn got me a magic code for the $50 credit.
It's good until the end of August -- I sure hope my Reader has arrived by that time.
Moral: You can sign up at the Connect Store before you receive your Reader. And you can get them to extend the deadline for the $50 credit -- I suspect they were caught unprepared for the hordes of ebook fans that signed up for the credit card offer. And Keith, whoever and whereever he is, is a helpful guy.
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