I vastly prefer e-ink devices for leisure reading, but it has nothing to do with eye-strain.
I think people confuse the different feelings they get from e-ink and back-lit screens as strain.
An avid reader who is used to paper books will feel different when they read on a back-lit screen. Paper isn't back-lit so they feel more comfortable reading on something that isn't back-lit, simply because it's familiar.
When I read on an e-ink device I will often "forget" that I am not reading a paper book. When e-ink first came out, several people would make comments about how they would find themselves attempting to turn a page instead of clicking a button.
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