I have issues with looking at lcd screens for too long, my eyes really start to hurt and the last thing I want to do when I am winding down is look at another lcd screen, so e-ink is a beautiful thing to me.
The flash refreshes the screen with every page turn rather than constantly. This feature reduces the eye strain as well as reducing the battery drain, which is the big draw of e-ink screens. If I have to choose between way better battery life and reduced issues with eye fatigue or no flashing screen I will I will choose the better battery life and reduced eye fatigue every time.
If the refresh is that big of a deal try the Neo/Boox, the refresh rate on these guys is way faster than on the Sony Readers.
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