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For me, cost is absolutely the factor, and in fact, since I only make a small amount off of any one book, I would lose that profit by a considerable margin by having it professionally edited.
So, I have friends proofread when I can, and do a lot of it myself at any rate. I'm finding that as long as I'm not rushing, my editing/proofreading is significantly better, so I try not to set a "deadline" in my head that I must meet to finish a project.
Honestly, I haven't figured out how a small-time writer like myself can make the high cost of editing work... it seems to only be workable within higher profits of the Big Publishing system, or suitable to those who can afford to spend a month's mortgage payment (or two) on something without necessarily expecting to make much or any of it back...
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