Here are two pictures.
One Two
It was a bit difficult to get the camera straight. Also the screen is brighter in reality than the picture shows.
I also cropped the pages. I took away most of the white space around the text. I did this with the Preview program on the Mac. After that the pages look like this:
One Two
It could even be cropped a bit more to have a better filling of the screen.
I have firmware version 1.3 on the Boox.I also was surprised that it didn't zoom, because I thought other PDFs had zoomed before. Maybe this was with a previous version. You could ask on the booxusers.com forum.