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Generally, I try to finagle coupons and sales to get the price of a fiction ebook I want to $5 or less. I am patient enough to wait for new releases to drop down to paperback prices before I bite. I'm willing to pay up to $10-$15 for non-fiction that I will refer to repeatedly, but again, I will wait for sales and coupons or Fictionwise's 100% Micropay rebates on those if I can to bring the price down below $10.
I prefer to pay no more than I would for a used paperback copy of the same book including shipping.
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