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I would say that it won't replace e-ink ereaders for medium-heavy readers.
Those who do light reading (0-1,5 hours máx reading time in a single day) won't bother to have a specific device just for reading, when they can have another one that allows reading and many other things that interest them.
Those who read more, eye strain/comfort is a bigger issue, e-ink is (today) the best option for them.
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