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If I buy a physical book it can be read by one person in one place at one time.
If I buy an electronic book it can be read by more than one person in more than one place at one time.
(Even most major DRM schemes allow this to at least a limited degree.)
They're not the same thing, so treating them identically under the law is doomed to fail. You can't use them identically, so you can't treat them identically and have it work in the long run.
Some sort of new accommodation and understanding has to be found - and both sides need to buy in to it.
The first thing that has to happen is for publishers/providers to stop treating customers as the enemy.
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