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The only thing that I would want from MacMillan or any other large publisher is a way to easily access their pricing method for my ebooks so I won't feel completely ripped off. At least I can imagine that certain books will be more expensive and such based on the recent date of publishing, edition, writer, or maybe even some vague connection to some other media event. But this does not mean that any price they ask would be justified, by making it more transparent I as a buyer can then actually make a better judgment to buy the book or not.
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