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Well, let's see what happens with Apple in the picture soon. When they first opened the itunes store, mp3 prices were higher, but as time went on they increasingly became lower, and then they ditched DRM because Steve Jobs dislikes DRM, and when Steve Jobs dislikes something, pray that he does not alter the deal further!. (Note: I don't use the itunes store, so this is a paraphrasing of what I've read on the internet.)
Also this pricing can only be maintained on "new" stuff, and well, libraries will have their ebooks for loan and if the price is the same as paper or less, people will buy paper. Paper can be significantly cheaper if you don't mind overstocks or secondhand. There'll never be overstocks with digital.
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