At first I thought it may be a price mistake but I see the same cover for the PRS-700 on sale for $15.00 (so they are definitely not cutting their own throat on this). But this is not the first time I've see people stick something into their cart, wait until the end of the day to checkout, and then find the price corrected.
Then again, isn't the PRS-700 with the much hated screen?
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