Quote:
Originally Posted by polly
You can't compete against Amazon or Sony for name recognition, but you can sweep up a bunch of disgruntled former Amazon and Sony customers. |
Dear Polly:
You are right. I think we can present ourselves best as the company with open doors and online presence.
Our problem has been, as an example, the misconception bythe public. The public can be a hard nut to crack. Sony sells, for example, a PRS-300 for under $200. Astak sells the Pocket PRO for under $200. The public sees ONLY 5 inch eBook Reader, has heard of Sony, notes the price, and buys Sony. Now, you and I and everybody on this forum knows the Pocket PRO is jam packed with features that the Sony left off. These are not little things either! Essential and critical things like an SD card slot and TTS and a replaceable battery... all missing on that Sony.
But... to the public in a retail store... they look no further than the price and the name.
We do want to add a burst sticker or something saying: "JOIN our online forum and chat with Astak"! That may make a difference they can understand!