Quote:
Originally Posted by Aptosreader
I think another thing to consider is how a company positions itself in the marketplace. When I was shopping for an E-reader last year, I seriously considered the K****e and the N**k. What won me over to Astak was the customer support (heads above the competition). This is what sold me and this is what I tell people who ask my advice on their purchase. I say "go with your strength". If that means supporting legacy products longer than Amazon or B & N would, then it is a very wise investment. The longer my Pocket Pro is supported and improved, the more likely I am to recommend Astak to others (and more likely I will buy from Astak when the time comes for me to upgrade).
Just my 2¢.
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Dear AptosReader:
Thank you. I agree that we do need to go with our strength and I hope being more personable and accessible will help!
I have long since been convinced that saying "we sell eBook Readers" is not going to do it. The obvious reply is: "SO does everybody else".
So, we are now going to PUSH our strength. As such, we have added to the FAQ sheet a link to this Dedicated Forum. BUT... that is a puny step. TOO many of our products are sold by retailers like New Egg and Car Toys and now Best Buy of Canada. These people do NOT know that there is a FAQ sheet and have no remote idea that there is a forum. SO... in every box from now on we will include a card that promotes this dedicated forum and our FAQ sheet.
Likewise, when ever I send a unit out to a reviewer I now mention in several sentences how committed we are to customer service and accessability and how we have this forum. ONE reviewer praised it and even tested it by getting on the forum. Other reviewers never mentioned it. It seems reviewers are NOT impressed at all by accessability and rapport with the public and proactive "support". I find this weird... and I keep fighting.
You ARE right. IF people know about this they will find it a reason to buy! Astak has to do a better job of letting people know that we have this!!