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I think another thing to consider is how a company positions itself in the marketplace. When I was shopping for an E-reader last year, I seriously considered the K****e and the N**k. What won me over to Astak was the customer support (heads above the competition). This is what sold me and this is what I tell people who ask my advice on their purchase. I say "go with your strength". If that means supporting legacy products longer than Amazon or B & N would, then it is a very wise investment. The longer my Pocket Pro is supported and improved, the more likely I am to recommend Astak to others (and more likely I will buy from Astak when the time comes for me to upgrade).
Just my 2¢.
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BINGO. This is why I'm going to buy one on Saturday...from Astak. I've done my research and the support was one of my deciding factors.