Quote:
Originally Posted by kennyc
I'm not sure that is true. What the traditional newspaper sold is ADVERTISING. The price to a subscriber has probably never covered the costs or provided a means of making money.
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I agree that traditionally, that has been the case. I've always thought that the subscriber was basically paying for delivery of the advertising.
But that's a side issue. My point is that the bait for the consumer is the content, so what the publisher is trying to do is sell the content to the consumer, in order that the advertising can be delivered. Except that the bait of content does not work in the digital world, because the content can't be protected. So the publisher needs another kind of bait.